Often, companies will pay you to link to them on your blog because they want the increased exposure as well as the “link juice” that they get from an inbound link to their website. Be careful with this one because in some instances it can violate Google’s TOS, which, in the most extreme circumstances, can result in your website being removed from the search engines.
One of the cool things about Google AdSense is that it's so easy to get set up. If you have a blog or website, you can sign up for a free Google AdSense Account. From there, Google will give you a unique code that you will paste onto your website. Google takes it from there, tracking your page views, traffic, and earnings on your behalf. There is no upkeep or maintenance to get this thing going, which makes it a no-brainer if you have a website already.
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